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At the third Future Auto Pioneer Conference on May 31, 2025, Yin Tongyue, Chairman of Chery Automobile, vehemently expressed his disdain for the price war phenomenon in the automotive market, likening it to being extorted by the market. He disclosed that the sales team often found themselves compelled to follow suit when competitors slashed prices, leaving them in a reactive and unfavorable position. Yin Tongyue underscored Chery's commitment to research and development innovation, emphasizing that technology holds the ultimate truth. He contended that price wars are unsustainable and detrimental to the entire industry chain. Instead, he urged automakers to compete on the basis of quality, service, and technological advancements, steering clear from price-based competition.
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