Chery Automobile has announced a collaborative venture with Volkswagen Group, aimed at accelerating its localization production strategy in Europe. According to reports, Chery will manufacture models under its new brand, Lepas, at one of Volkswagen's plants in Germany. The brand name Lepas ingeniously combines the concepts of "LEAP" (signifying rapid progress) and "PASSION" (reflecting enthusiasm and dedication), laying the groundwork for the introduction of this innovative brand. This initiative underscores Chery Automobile's extensive planning and enduring commitment to the European market.