During the first quarter of 2025, Great Wall Motor reported an operating revenue of 40.019 billion yuan, marking a 6.63% year-on-year decline. Meanwhile, its net profit stood at 1.751 billion yuan, reflecting a significant drop of 45.60%. This reduction in net profit is largely attributed to heightened investments in product renewal and upgrades, coupled with the development of a direct sales system. Presently, the company finds itself in a pivotal transformation phase, necessitating further refinement of its product mix and market strategy to effectively address industry challenges.