Upon its debut, Tesla's Cybertruck garnered a staggering one million pre-orders. However, over a year later, sales sites are witnessing a backlog of trucks, with actual deliveries falling short of 50,000 units. In response, Tesla has discreetly embarked on a rebranding effort and marketing strategy adjustment, focusing on highlighting the Cybertruck's practicality and functionality to entice traditional pickup truck enthusiasts.