Oliver Zipse, Chief Executive Officer of German automotive giant BMW, revealed at the Shanghai Auto Show that the company intends to incorporate AI technology from Chinese startup DeepSeek into its upcoming models destined for the Chinese market, beginning later this year. Zipse emphasized, "China is at the forefront of AI advancements, and we are deepening our partnership with AI enterprises to integrate their innovative technologies into our vehicles sold in China. From the latter part of this year, our new models in China will feature DeepSeek's cutting-edge AI solutions."