On April 21, Bilibili collaborated with CCTV Market Research to unveil the "2025 Bilibili Auto Industry White Paper." The report highlights that approximately one-third of Bilibili users planning to buy a car are first-time buyers, with a higher proportion of licensed potential buyers compared to other platforms. Characterized by their youth and substantial consumption potential, Bilibili users represent a burgeoning market that automakers are keenly targeting. Notably, the white paper reveals that the average age of first-time car buyers is 30.5 years old, with post-2000s buyers, often backed by family support, purchasing vehicles as early as 22 years old. Approximately one-quarter of post-90s and post-2000s buyers have a budget exceeding 200,000 yuan for their initial car purchase, positioning them as potential customers in the mid-to-high-end automotive market.