In a media interview, Xia Yiping, the CEO of Jiyue Auto, disclosed that the company encountered financial challenges as early as the first half of 2023. Specifically, by April 2023, the company's funds were dwindling to a point where they could barely sustain operations for two more months. However, as the CEO, Xia Yiping found himself in a predicament where he could not disclose this information to the public. In response, Xia Yiping revealed that Jiyue implemented a series of stringent cost-cutting measures to arduously keep the company afloat.