Voyah CEO Lu Fang: 90% of Users Open to Paying for Advanced Intelligent Driving; NOA Penetration Targeted at 20% by Year-End
2025-03-30 / Read about 0 minute
Author:小编   

Lu Fang, the CEO of Voyah, emphasized that intelligent driving has emerged as the linchpin of new energy vehicles. According to research, an impressive 90% of users express willingness to pay for high-level intelligent driving features, with 30% of them being prepared to shell out over 10,000 yuan. By 2025, it is projected that high-speed and urban NOA (Navigate on Autopilot) will become commonplace, with the NOA penetration rate among passenger vehicles potentially hitting 20%. Voyah aims to equip all its models with the Kunlun Intelligent Driving ADS 3.0 system within this year, underscoring the importance of enterprises clearly defining the limits of intelligent driving capabilities to safeguard users' right to information. Last month, Voyah announced the integration of Huawei's Kunlun Intelligent Driving and HarmonyOS cabin technology across all its models, with plans to complete this rollout by the end of the year.