Chery Automobile has embarked on an ambitious self-development initiative for automotive chips, aiming to minimize reliance on external suppliers and bolster its competitive edge in intelligent technology. The focus of this endeavor is the development of automotive Microcontroller Units (MCUs) and intelligent driving System-on-Chips (SoCs). To drive this initiative forward, Chery is actively recruiting high-caliber professionals and aims to achieve full-brand integration of advanced intelligent driving capabilities by 2025.

While Chery's current intelligent driving solutions are predominantly sourced from suppliers like Huawei and Horizon Robotics, the company recognizes that the development of in-house chips holds the key to propelling it to the forefront of the industry. Furthermore, Chery's subsidiaries, including Dazhuo Intelligence, are undergoing strategic adjustments to align more closely with the group's intelligent technology strategy.