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The BMW Group has introduced a holistic, 360-degree AI strategy in China, centered around the philosophy of "Technology for People." This strategy aims to expedite AI integration and foster competitive advantages. Notably, the locally produced next-generation models slated for mass production in 2026 will pioneer the integration of a large AI language model. This innovation will enhance the BMW Intelligent Personal Assistant, enabling human-like communication, multi-agent collaboration, and other advanced functionalities across the entire powertrain spectrum and model range. By doing so, it will facilitate intelligent integration of both gasoline and electric vehicles. This comprehensive AI strategy has been seamlessly integrated into BMW's 360-degree business processes in China, ultimately enhancing quality and efficiency.
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