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On March 25, BMW Group introduced its comprehensive 360-degree AI strategy for China. This initiative aims to expedite BMW's AI integration in the region by bolstering digital production and operations, enriching intelligent user experiences across various scenarios, and fostering open innovation in R&D, ultimately cultivating long-term competitive edges. At the heart of this strategy lies a "human-centric technology" approach, emphasizing that AI technology should empower individuals. The next-generation model, set for local production and mass market release in 2026, will be the first to integrate an AI large language model and AI agent. This integration will facilitate anthropomorphic communication, multi-agent collaboration, and other advanced functionalities, encompassing BMW's entire powertrain system and model lineup.
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