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Hongmeng Zhixing Unveils 'Shangjie' Brand on April 10, Debuting with an Affordable Mid-to-High-End Smart Car Model Priced at 180,000 Yuan
2025-03-24 /
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Author：小编
On April 10, Hongmeng Zhixing, a joint venture between Huawei and SAIC Motor, will introduce its new 'Shangjie' brand. The inaugural model of this brand, derived from the SAIC Roewe ES39, targets the mid-to-high-end market with a starting price of approximately 180,000 yuan, positioning it as the most accessible offering in the Hongmeng Zhixing series. The event will feature comprehensive presentations of the new brand and its flagship model. 'Shangjie' aims to address a void in Hongmeng Zhixing's portfolio, catering specifically to the mid-to-high-end young consumer segment, while complementing the existing high-end brands.
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