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The Chinese electric vehicle brand ZEEKR has taken significant strides into the Korean market by establishing a legal entity and registering trademarks in South Korea. The newly formed company, named ZEEKR Intelligence Technology Korea Co., Ltd., encompasses a broad range of business activities, including automobile imports, retail services, and battery systems. As part of its comprehensive market entry strategy, ZEEKR is currently conducting in-depth market analysis and selecting dealers, according to Yonhap News Agency.
Furthermore, ZEEKR's parent company, Geely, has also secured the registration of the ZEEKR logo and the associated "7X" model trademark in South Korea. This move indicates Geely's intention to introduce the popular "7X" model into the Korean market, further solidifying ZEEKR's presence in the region.
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