On the evening of March 1, 2025, FAW-Volkswagen proudly introduced the all-new TAYRON L, presenting a lineup of three models priced officially between 207,900 and 247,900 yuan. However, adopting a straightforward pricing strategy, the actual selling prices have been set at an attractive range of 176,900 to 216,900 yuan, marking a substantial discount of 31,000 yuan. Furthermore, customers can avail themselves of listing incentives totaling over 50,000 yuan, which encompass a 7,000 yuan trade-in allowance, five years of complimentary maintenance and repairs, five years of free in-car data, and a 2,000 yuan camping kit. Built on the advanced MQB EVO platform, the TAYRON L boasts an enlarged body and an extended wheelbase of 2,791 mm. It is available in two distinct designs: a standard variant and an R-Line sport variant, and is equipped with cutting-edge features such as Qualcomm's 8155 chip, a three-screen interactive system, and DJI's intelligent driving technology, enabling L2+ level assisted driving capabilities.