On the evening of February 27th, Xiaomi officially unveiled the SU7 Ultra, priced at 529,900 yuan, marking Lei Jun's bold entry into the competitive C-segment market traditionally dominated by BMW, Benz, and Audi (collectively known as BBA). Prior to this launch, Xiaomi had already made inroads into the B-segment market of BBA with the SU7 model. The SU7 Ultra's pricing this time around was notably lower than the initial pre-sale estimate, leading to an impressive tally of over 10,000 pre-orders within the first two hours of its release.

The SUV boasts an enlarged body size, enhanced with the use of carbon fiber materials, delivering robust power and an impressive driving range of 630 kilometers. Furthermore, it comes standard with an advanced intelligent driving system, equipped with an array of sensors and high-performance chips, underscoring its technological prowess. Lei Jun's strategic move is aimed at challenging the established position of BBA in the C-segment market.