On February 27th, Xiaomi hosted a product launch event, showcasing the Xiaomi 15 Ultra and Xiaomi SU7 Ultra. Lei Jun, Chairman of Xiaomi Group, emphasized during the event that these two products embody Xiaomi's pinnacle of innovation in its 15-year journey. Notably, the SU7 Ultra, priced at RMB 529,900, signifies Xiaomi's relentless pursuit of ultimate perfection. Prior to its official launch, the vehicle was made available for pre-order on October 29, 2024, with an initial pre-sale price of RMB 814,900.