On February 27th, Xiaomi hosted an extraordinary product launch event in Beijing, showcasing the Xiaomi 15 Ultra and Xiaomi SU7 Ultra. Lei Jun, the visionary founder of Xiaomi Group, took the stage to introduce an array of premium products, encompassing the Xiaomi 15 Ultra smartphone, the Xiaomi SU7 Ultra electric vehicle, the Mi Home Central Air Conditioner Pro, and the REDMI Book 16 Pro 2025 laptop. This event underscored Xiaomi's commitment to a holistic 'people, cars, and homes' ecosystem. Among the highlights, the Xiaomi SU7 Ultra electric vehicle emerged as a star attraction, poised to compete on Germany's renowned Nürburgring Nordschleife track later this year, thereby solidifying its reputation for high performance. The vehicle, which was previously priced at 814,900 yuan for pre-orders, was launched at the event with a starting price of 529,900 yuan, drawing immense attention within the industry for its remarkable acceleration, intelligent features, and innovative lightweight design.