Duan Jianjun: Mercedes-Benz to Utilize Legal Means to Safeguard Rights Against Unfair Competitor Benchmarking
2025-02-22 / Read about 0 minute
Author:小编   

During the 25th Annual Meeting of the Yabuli China Entrepreneur Forum, held from February 21st to 23rd, 2025, Duan Jianjun, President and CEO of Beijing Mercedes-Benz Sales Service Co., Ltd., emphasized that high-quality development should prioritize luxury standards over mere marketing strategies. He condemned certain brands for engaging in malicious competitive practices, such as misleading advertisements, orchestrating online disinformation campaigns, and slandering competitors. Furthermore, he revealed that the State Administration for Market Regulation would intensify its compliance guidance and oversight in response to these issues.

Duan Jianjun highlighted Mercedes-Benz's rigorous safety testing protocols, encompassing simulated collisions, real-vehicle collisions, and global vehicle durability tests. He underscored the brand's commitment to innovation in testing methodologies and standards. While welcoming fair benchmarking, he affirmed Mercedes-Benz's firm stance in defending its brand rights and opposing any unfair benchmarking practices. He appealed to industry peers to collectively uphold core values including safety, design, comfort, quality, and intelligence, striving to deliver superior products and experiences to consumers.

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