Audi has entered into a strategic pact with its partners to delineate the unique positioning and strategic priorities of the Audi four-ring emblem brand and the AUDI (featuring the Audi letter logo) brand. This move establishes a channel framework characterized by dual brands and dual partnerships. China FAW Group is set to bolster the market edge of the Audi four-ring emblem brand in the realms of intelligent luxury new energy vehicles and traditional fuel-powered automobiles. Meanwhile, SAIC Audi will direct its efforts towards the AUDI (Audi letter logo) brand, honing in on the new energy vehicle sector and unveiling next-generation intelligent connected vehicles tailored to the preferences of Chinese consumers. Notably, until the conclusion of 2027, SAIC Audi will retain the capability to market four-ring products, with after-sales services for both brands ensuring seamless continuity.
