On October 15, amid the pre-sale unveiling of the Xiaopeng MONA L05, En Ta, a product manager born in the 2000s, repeatedly referred to 'Lao Deng' and urged for a 'rejection of Deng-style aesthetics,' igniting a public uproar. By October 22, En Ta had issued a video apology on social media, admitting his comments were ill-advised and had led to discomfort. The term 'Lao Deng' was a humorous inside joke within his team, used to poke fun at rigid thinking, and he hadn't anticipated the negative reaction it would provoke in a public forum. The Vice President of Xiaopeng Group weighed in, clarifying that the term was a playful jab at core team leaders within the organization and wasn't aimed at external customers. This incident has sparked a debate on the limits of youth-centric marketing strategies for companies, underscoring the importance of respecting consumers as a basic business responsibility.