Chery Automobile Co., Ltd. has unveiled a reshuffling of executive responsibilities, with the overarching goal of accelerating the implementation of its Globalization 3.0 strategy and enhancing the seamless integration of its domestic and international operations. Executive Vice President Zhang Guibing will now directly lead the domestic business division of the Chery brand, while simultaneously assuming key roles in several global-centric centers, divisions, and subsidiaries. This move is designed to fully integrate the Chery main brand into the global market framework.
Simultaneously, to propel the premium evolution of the Jetour brand and forge a globally competitive off-road brand, Executive Vice President Li Xueyong will take charge of the Jetour brand division. In addition, he will hold pertinent positions within the corporate public relations department, offering marketing service support to facilitate strategic execution and advancing the cultivation of a globally recognized corporate brand image. This strategic adjustment is aimed at constructing a more streamlined and efficient operational system, thereby deepening the reach and impact of Chery's Globalization 3.0 strategy.
