Will Deepal and Avatr Be Merged into One? Changan Automobile: Sets Up a Collaborative Development Department, Prioritizing Middle and Back-end Resource Integration
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Author:小编   

On September 29, news emerged that Deepal and Avatr, two prominent brands under the umbrella of Changan Automobile, are set to integrate their operations. Changan Automobile clarified that it has recently established the AD Collaborative Development Department to foster strategic cooperation between the two brands, with a primary emphasis on the sharing of middle and back-end resources. Changan Automobile underscored that the brand positioning and strategic planning for both Deepal and Avatr will remain intact, ensuring that user rights and interests are not compromised. Through the coordinated utilization of resources and support from the industrial chain on both ends, the move aims to prevent redundant investments and resource wastage, ultimately bolstering service capabilities. However, specifics regarding the division of responsibilities and implementation strategies for the two brands have yet to be disclosed.