The brand-new QQ3 Modern Edition made its official debut in Wuhu, boasting an official guide price of RMB 88,900. This model is replete with a host of intelligent features and has garnered a robust market response since its launch. It has achieved sales of over 10,000 units for five consecutive months, with a remarkable 19,103 units sold in August alone. Presently, there are still 100,000 orders for the QQ3 Modern Edition, both from domestic and international customers, pending delivery.

Since the introduction of its inaugural model in 2003, the QQ brand has consistently maintained its market appeal. Although the gasoline-powered version was phased out in 2014, Chery has adeptly extended the QQ brand's legacy by introducing a series of derivative models. Furthermore, Chery has established a dedicated business division for the QQ brand, with its proportion in Chery's domestic sales significantly surpassing that of BYD's compact car segment.

Currently, Chery enjoys a relatively high proportion of overseas sales, yet it receives comparatively less support from the domestic market. Consequently, the QQ brand shoulders the crucial responsibility of solidifying the domestic sales foundation, invigorating brand recognition, validating the conversion potential of existing users, and establishing a profitable business model. With its distinctive design and superior wheelbase, the QQ3 Modern Edition possesses the potential to evolve into a global classic car. However, it must still surmount challenges such as enhancing brand prestige, elevating design excellence to fend off competitors, and awaiting favorable policy opportunities for classic cars.

At present, the QQ brand remains a vital pillar of Chery's domestic sales, though it has yet to emerge as a significant catalyst for brand enhancement and profit maximization.