BMW CEO Milan Nedeljković stated that the pricing of some Chinese cars in the European market is difficult to comprehend from a commercial perspective, which may exacerbate protectionism in Europe. He is not against Chinese cars entering Europe but questions the pricing of certain models. He said BMW supports free trade and competition, but unreasonable price competition could bring new pressure to the European automotive industry. He does not advocate for imposing additional tariffs, believing that this would result in greater market intervention. He prefers to establish a consensus on market-based pricing with China through political dialogue, addressing issues through voluntary agreements to avoid escalation. This stance aligns with BMW's previous criticisms of the EU's imposition of additional tariffs on Chinese electric vehicles and warnings that escalating trade barriers would intensify friction.
