Genesis, the luxury marque under the Hyundai Motor Group umbrella, has been steadily elevating its brand stature. However, it has yet to secure a place among the elite ranks of global luxury automotive brands. This scenario, though, is poised for a transformation with the recent launch of its latest flagship all-electric SUV, the GV90.

Constructed atop Hyundai's cutting-edge eM platform, the GV90 boasts a substantial 123.5kWh battery pack, ensuring a driving range of no less than 483 kilometers. It is propelled by a dual-motor all-wheel-drive system, delivering a peak power output of 490kW. What truly sets the GV90 apart are its distinctive design elements: rear suicide doors devoid of B-pillars—a rarity in the automotive world—and the world's inaugural roof airbag. Coupled with opulent interiors and state-of-the-art technology, these features redefine the electric luxury flagship model, underscoring Genesis's aspirations to make a significant foray into the global ultra-luxury electric vehicle market.