On August 6th, multiple sources reported that Li Auto released an appointment announcement on the final working day of July. In a bid to bolster product competitiveness, the company will form cross-functional product and technology innovation working groups in phases, pending approval from the R&D Technology Committee. According to Ma Donghui, the core rationale behind these working groups can be distilled into four key terms: emergence, co-creation, proactivity, and results checklist. These terms correspond to the sources of innovation, collaboration methods, pace of progress, and expected outcomes, respectively.

As outlined in the announcement, the fundamental purpose of these innovation working groups is to assemble cross-functional teams focused on specific business segments. These teams will comprise members from various departments, including R&D, product development, procurement, and sales. Earlier in July, there were internal rumors at Li Auto regarding the possible division of its product department, although no official statement was issued. The establishment of the product innovation groups is widely regarded by Li Auto employees as a formal confirmation of this internal restructuring initiative.