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BMW Rolls Out Full-Screen Spider-Man Ads on Vehicle Displays
9 hour ago /
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Author：小编
Since July 27, BMW has been actively promoting advertisements for 'Spider-Man: Fresh Start' to qualified car owners across more than 70 markets, with the campaign set to run through August 10. These ads are showcased on the central control screen, creating an immersive experience by synchronizing with the vehicle's ambient lighting and music. The promotion is available for BMW models manufactured after July 2020 that are outfitted with BMW OS7/8/8.5/9/OSX systems. This initiative has ignited a debate, as certain car owners are against the idea of commercial ads appearing on in-car displays, expressing concerns that future pop-ups might divert attention while driving. Conversely, some car owners who are fans of Marvel have welcomed the ads.
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