Recently, BMW Group unveiled its global delivery figures for the first quarter of 2026, highlighting a notable downturn in China—its largest individual market. Deliveries in China reached 144,000 units, marking a 10% decrease compared to the same period last year. On a global scale, the three flagship brands—BMW, MINI, and Rolls-Royce—collectively delivered 565,700 units, reflecting a 3.5% year-on-year drop. Despite subpar performances in the Chinese and U.S. markets, BMW's overall results still outshone those of its competitors, including Mercedes-Benz and Audi.

Regionally, the European market served as a key growth driver, with 236,400 deliveries in the first quarter, representing a 3% year-on-year increase. Particularly noteworthy was the German domestic market, which experienced robust growth, delivering 68,000 units, up 10.7% from the previous year. In contrast, the Americas market delivered 109,600 units, a 4% decline year-on-year, with the U.S. market contributing 90,500 deliveries, down 4.3% year-on-year. Other markets combined delivered 74,400 units, an 8.3% decrease compared to the same period last year.

At the brand level, the core BMW brand delivered 496,100 units, a 4.6% year-on-year decrease. The MINI brand, however, maintained its growth trajectory, delivering 68,400 units, up 5.9% from the previous year. Rolls-Royce delivered 1,271 units, experiencing an 8% year-on-year decline. In terms of electrification, global deliveries of fully electric models reached 87,500 units, a 20.1% decrease year-on-year. In Europe, strong demand for the BMW iX3 fueled a roughly 40% year-on-year surge in new orders for fully electric vehicles. Conversely, demand in the U.S. market waned due to the phasing out of electric vehicle subsidy policies.