Amid a prevailing trend where numerous automakers are redirecting their focus towards internal combustion engines or extended-range systems, BMW has opted to adopt a wait-and-see approach. Despite having been a trailblazer in the extended-range vehicle market as early as 2013, BMW is not rushing to join the current bandwagon of revived extended-range models. Bernd Körber, BMW's head of product, mentioned that the company has not completely dismissed the prospect of introducing extended-range models. However, there are lingering doubts about the clarity of current market demand. BMW will only contemplate this avenue seriously if sales of pure electric vehicles do not meet expectations.
BMW's new-generation pure electric models boast exceptional range and charging capabilities, sparking debates over the necessity of range extenders. In the past, BMW scrapped the extended-range version of the i3 owing to enhanced range and is presently assessing the feasibility of offering extended-range variants for the X5 and 7 Series in the Chinese market. Körber underscored that BMW will only venture into the extended-range domain when the market attains substantial scale and aligns with BMW's fundamental criteria for driving experience.
