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Why Should BYD Enter F1?
1 day ago /
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Author：小编
On March 27, Liu Lin, a columnist for Bloomberg Opinion, wrote that BYD should establish an F1 team to enhance its global recognition and imbue the brand with emotional value. BYD Executive Vice President Li Ke confirmed that the company is exploring options to enter the realm of motorsports. F1 boasts 827 million global fans, and the rise of Zhou Guanyu has sparked Chinese interest in F1. BYD could enter F1 by establishing its own team, acquiring an existing team, or through other means. Despite the high costs, this move has the potential to help it become a global brand.
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