Sony and Honda released a joint announcement, declaring the discontinuation of their collaborative electric vehicle venture, centered around the Afeela brand. Due to the global electric vehicle market experiencing a slowdown in demand and grappling with a turbulent policy landscape, both the Afeela 1, a fully-electric sedan initially pegged at around $90,000, and the yet-to-be-named Afeela SUV concept vehicle have been scrapped. Sony Honda Mobility (SHM) elucidated that following Honda's recalibration of its electrification roadmap, coupled with substantial financial setbacks, the joint venture found itself unable to proceed with launching these models as per the original blueprint.
