In an article, Cui Dongshu remarked that since 2025, promotional activities and market downgrading practices within China's passenger vehicle sector have adopted a more rational approach, leading to a notable enhancement in market order. As the purchase tax on new energy vehicles is reinstated, the effect of a vehicle model's guide price on the tax amount consumers are liable to pay when making a purchase has started to become apparent. In January 2026, 17 vehicle models experienced price cuts, a number that dwindled to 6 models in February. The overall market activity in February was subdued, with 4 fuel-powered vehicle models seeing price reductions, maintaining the same level as the corresponding period in the previous year. Meanwhile, 2 pure electric vehicle models underwent price cuts, marking a year-on-year decrease of 7 models. Specifically, in February 2026, the average price of new energy vehicle models that had their prices reduced stood at RMB 354,000, with an average price drop of RMB 48,000, equating to a 13.5% reduction. For conventional fuel vehicle models that saw price reductions, the average price was RMB 371,000, with an average decrease of RMB 46,000, representing a 12.5% reduction. Across the entire passenger vehicle market, the average price of new vehicle models that experienced price cuts was RMB 361,000, with an average reduction of RMB 47,000, amounting to a 13.1% decrease.
