The State Administration for Market Regulation issued the 'Compliance Guidelines for Pricing Practices in the Automotive Industry' on the 12th. Currently, the automotive industry is plagued by illegal practices such as failure to display prices as required and price fraud, which harm the interests of both consumers and operators, disrupt the fair competition market order, and hinder the high-quality development of the industry. Based on the actual situation of the automotive industry, the 'Guidelines' clarify behavioral boundaries and unify regulatory rules, aiming to guide automotive production and sales enterprises to operate in compliance with the law and foster a market environment characterized by high-quality pricing and healthy competition. The 'Guidelines' specify pricing compliance requirements for all aspects, ranging from vehicle and component production to pricing strategies and sales practices. They implement full-process price management, strengthen fair pricing constraints, regulate promotional and pricing behaviors, and combat unfair pricing practices in accordance with the law. Specifically targeting the sales of new vehicles, the 'Guidelines' focus on addressing prominent issues such as failure to display prices as required and false promotions. They also establish a risk warning mechanism, encouraging platforms to provide bidirectional risk warnings for significantly low-priced behaviors.