A report from Brand Finance, a UK-headquartered brand valuation consultancy, reveals that Tesla's brand value plummeted by $15.4 billion in 2025, marking a roughly 36% slump. This downturn marks the third consecutive year of decline for the electric vehicle (EV) pioneer. David Haigh, CEO of Brand Finance, attributed the erosion of Tesla's brand value primarily to a lack of model innovation and comparatively higher EV prices versus its competitors.
