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On January 27th, reports emerged indicating that BMW had recently commenced small-scale customer deliveries of its first model from the new-generation platform, the iX3. Bernd Körber, the Senior Vice President overseeing BMW Brand and Product Management, took to social media to confirm that the initial batch of vehicles, predominantly featuring the M Sport Package and adorned in Ocean Blue paint, had been handed over to a select group of invited customers at BMW World. As per the outlined plan, the vehicle is slated for an official launch, accompanied by large-scale deliveries in the European market, on March 7th. Furthermore, in April, the locally manufactured long-wheelbase variant, produced by BMW Brilliance Automotive, is set to make its grand entrance at the Beijing Auto Show. Subsequently, it will be rolled out in the Chinese market during the latter half of the year.
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