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Audi's Design Chief Blasts 'Excessive Use of Big Screens': Technology Pursued for Its Own Sake Falls Far Short of Optimal Experience
3 week ago /
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Author：小编
Yesterday, in an exclusive interview with Top Gear, Massimo Frascella, Audi's Chief Creative Officer, lambasted the prevailing trend in today's automotive industry of "cluttering interiors with oversized screens." He pointed out that simply piling on large screens does not inherently guarantee a superior user experience; rather, it's often done just to create a superficial sense of technological advancement. In his view, technology ought to be seamlessly integrated—visible only when necessary and unobtrusive when not in use.
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