Li Auto Plans to Adjust Its Sales Channels: Will Shut Down Low-Performing Stores, Quantity Remains Undetermined
2026-01-23 / Read about 0 minute
Author:小编   

Sources with inside knowledge reveal that Li Auto is currently in the process of assessing the closure of several underperforming stores, though the exact number of these outlets has not yet been finalized. The majority of these stores were established during a period of aggressive expansion. In 2023, Li Auto experienced a swift growth in its sales channels, adding 179 new retail centers to its network. By December 31, 2025, the company's total number of retail centers across the country had soared to 548. From a sales perspective, while the total delivery volume witnessed a doubling in 2023, the figure for 2025 stood at approximately 410,000 units, marking a decline from the previous year, 2024. Furthermore, Li Auto is also intensifying its efforts to penetrate lower-tier markets through its 'Hundred-City Starry Sky Plan,' aiming to broaden its market reach with a lean, asset-light business model.