On January 6 (local time), Ash Sutcliffe, who serves as the Head of Global Communications at Geely Holding, announced that Geely is currently in the process of assessing international markets that hold significant expansion potential. At present, Geely has firmly established itself in the Chinese market, is steadily expanding its footprint in Southeast Asia, and has secured a stable position within the European market. Nevertheless, the precise timing and the exact entry strategy for penetrating the U.S. market remain uncertain.
Geely is actively contemplating the production and sale of vehicles in the U.S., with brands such as Zeekr and Lynk & Co being potential candidates. There's an expectation that these brands could make their mark in the U.S. market as early as before the close of the 2020s. To navigate around tariff barriers, Geely might consider utilizing Volvo's plant in South Carolina. However, no concrete production timeline has been disclosed yet, and it's anticipated that an official announcement regarding this matter could be made within the next 2 - 3 years. Sutcliffe also pointed out that U.S. consumers exhibit a robust appetite for affordable premium and luxury vehicles, which opens up a promising avenue for Geely to introduce innovative solutions.
