On January 8, reports emerged indicating that BMW Group is set to introduce three new all-electric vehicle models in the Indian market. This move is aimed at further cementing its dominant position in the luxury car segment of the world's third-largest automotive market. Hardeep Singh Brar, the President and CEO of BMW India, revealed that while the company has not yet released specific details about the upcoming models, its strategy in India will be centered around pure electric vehicles. He added that there are no immediate plans to introduce hybrid models at this stage.

BMW has set an ambitious target of having electric vehicles account for a quarter of its sales in India by 2026, up from the 21% share it held last year. Currently, the company is on track to achieve this goal: in the quarter ending December 31, electric vehicles made up 23% of its sales. Moreover, total annual sales in 2025 are projected to reach approximately 18,000 units.