On January 7, the U.S. automotive news outlet Electrek reported that Tesla's 2025 European sales figures had been made public, revealing a dismal showing across most significant markets, with Norway standing as the sole outlier. Tesla had previously witnessed explosive growth in the European market, largely propelled by the Model Y. However, in 2025, it hit a demand wall. According to the data, Tesla's annual sales in Europe for 2025 nosedived from roughly 326,000 units in 2024 to a mere 235,000-plus units, marking an astonishing year-over-year decline of 27.8%.

In particular, vehicle registrations in the German market took a steep dive, plummeting by 48.4%. In France, Tesla's sales took a 37.5% hit, attributed to the introduction of new policies. Sweden and Belgium weren't spared either, experiencing sharp drops of 66.9% and 53.1%, respectively.

Yet, the Norwegian market shone as a beacon of hope for Tesla, with registrations surging by 41.3% in 2025. This surge was mainly fueled by a year-end buying frenzy spurred by pre-policy adjustments. Nevertheless, it's anticipated that the Norwegian market will encounter even stiffer challenges in 2026.