Commentary: Xiaomi's Apology for 'Fine-Print Marketing' Falls Short of Sincerity, Labeling It an Industry-Wide Issue
2 week ago / Read about 0 minute
Author:小编   

On the evening of January 3, 2026, Lei Jun, the founder of Xiaomi, took to the stage for the company's first livestream of the year. Accompanied by his team, he conducted an in-depth analysis of the Xiaomi YU7 and addressed the recent controversies swirling around Xiaomi's automotive endeavors. These controversies included topics such as the "Greenbelt War God" incident, "fine-print marketing" tactics, and the claim of "charging only once for 1,300 kilometers."

Lei Jun clarified that the "Greenbelt War God" label was a result of malicious editing aimed at manipulating public opinion. He vowed that Xiaomi would take resolute action against such blackwater operations (referring to coordinated efforts to spread false information or smear a company).

Turning to the issue of "fine-print marketing," Lei Jun acknowledged that this practice was indeed a malpractice prevalent in the industry and assured that Xiaomi would take immediate steps to rectify the situation.

Regarding the claim of "charging only once for 1,300 kilometers," Lei Jun explained that this was based on an actual test drive experience from Beijing to Shanghai. He emphasized that it was not a claim about the vehicle's ability to travel 1,300 kilometers on a single charge. To support his statement, he presented the complete video footage of the test drive along with the charging records.

Furthermore, Lei Jun proudly announced that Xiaomi's vehicle delivery volume had surpassed 410,000 units for the entire year of 2025. Looking ahead, he set an ambitious delivery target of 550,000 units for 2026.