GAC Group Kicks Off Reform of Independent Brand Business Units, Merging Operations of Hyper and Aion Channels
16 hour ago / Read about 0 minute
Author:小编   

GAC Group has officially declared the commencement of a reform for its independent brand business units (BUs). The primary objective of this move is to enhance internal resource integration and streamline channel - integration operations.

Notably, the Hyper and Aion business unit has emerged as a frontrunner, successfully completing its establishment. Both the Hyper and Aion brands are now grouped under the same division, enabling them to operate in a coordinated manner.

In addition to the independently - operated Qijing brand, the Trumpchi business unit is currently in the preparatory phase for its launch. The Hyper brand is strategically positioned to target the high - end market segment. On the other hand, the Aion brand is dedicated to penetrating the mass market.

The integration of the sales channels for these two brands will be carried out in phases. The first batch of integrated sales outlets is set to be unveiled by January 31, 2026, and will span more than 30 cities. By March 31, a comprehensive integration will be accomplished, resulting in a network of over 1,000 sales outlets that cover cities above the fourth - tier level across the nation.

This reform initiative is poised to bring multiple benefits. It will expand the number of service outlets for the Hyper brand, effectively addressing the long - standing issue of user service convenience. Simultaneously, it will offer Aion users a wider array of product options, enhancing their overall shopping experience.