Lei Jun Rarely Makes a Forceful Response; Reports Indicate PR Chief Was Reassigned on the Same Day
2025-11-17 / Read about 0 minute
Author:小编   

On November 16, 2025, Lei Jun took to Weibo and posted several messages to address external concerns regarding Xiaomi's automotive strategy. These concerns had centered around the claim that Xiaomi was 'putting aesthetics ahead of safety.' Lei Jun clarified that his remark during an April interview the previous year, where he said, 'A car's appearance takes precedence,' was not at odds with the core principle that 'safety is the bedrock and an essential requirement.' To bolster his point, Lei Jun shared screenshots of his Weibo posts from 2023 and 2024. He highlighted that the Xiaomi SU7 had set rigorous safety benchmarks prior to its market release. This included the adoption of a steel-aluminum hybrid body structure, with high-strength steel and aluminum making up more than 90% of the materials used, as well as the incorporation of the industry's pioneering inverted cell technology. He re-emphasized that 'safety reigns supreme' and criticized some netizens for selectively quoting him out of context and spreading misinformation. The related topic quickly became a hot trend on Weibo.