According to insiders well-versed in the situation, Ford Motor Company is mulling over the possibility of discontinuing its all-electric F-150 Lightning pickup truck, with senior executives actively engaged in discussions on this topic. Initially, Ford lauded the F-150 Lightning as the "contemporary equivalent of the Model T," envisioning it to be a game-changer in the automotive landscape. However, the vehicle's performance has significantly underperformed expectations, primarily due to the lackluster demand for electric trucks among American consumers. Since 2023, Ford's electric vehicle division has incurred losses totaling $13 billion. Moreover, Ford has temporarily suspended operations at its Michigan factory, which is responsible for manufacturing the Lightning, and has announced plans to prioritize the production of gasoline-powered and hybrid variants of the F-150. Should a definitive decision be made to cease production, it would signify the first instance of a major electric pickup truck being withdrawn from the U.S. market.