On October 29, 2025, the 2025 Japan Mobility Show got underway, and Toyota Century made a grand entrance as a standalone ultra-luxury brand, proudly presenting its inaugural concept coupe. Slotted above Lexus in the automotive hierarchy, this brand steps into the ring to go toe-to-toe with the likes of Rolls-Royce, delivering bespoke luxury services tailored to individual tastes. The new vehicle is adorned with dual headlights that exude a sense of modernity and sophistication. Its engine hood boasts a vent design that not only enhances aerodynamics but also adds a touch of sporty flair. Inside, a four-seat layout ensures ample space and comfort for passengers. The joystick-style steering wheel offers a unique and intuitive driving experience, while the compact entertainment information screen keeps occupants informed and entertained. And let's not forget the uniquely designed doors that make a bold statement as they open and close.