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BMW Cuts Profit Projection Amid Sluggish Chinese Market Sales
2 day ago /
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Author：小编
On Tuesday, BMW revised its full - year profit forecast downward, attributing the move to sales in the Chinese market falling short of expectations. This situation underscores the challenges European luxury automakers encounter when vying with their Chinese competitors.
The Munich - headquartered car manufacturer announced that it anticipates its pre - tax profit for 2025 will be marginally lower than the €10.97 billion it achieved in 2024. This is a downgrade from its earlier projection of maintaining a similar performance level.
BMW pointed out that tariff costs, which turned out to be higher than anticipated, as well as the financial assistance it offered to its Chinese dealers, have also taken a toll on its performance outlook.
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