On-the-ground investigations have unveiled that during this year's National Day holiday period, automotive companies have been less aggressive with their price cuts and promotional activities compared to previous years. Cui Dongshu, Secretary-General of the China Passenger Car Association, offered an analysis, suggesting that the tightening of the 'anti-inner-roll' policy (a policy aimed at preventing cut-throat competition within industries) and the uptick in raw material costs, such as lithium carbonate, have significantly curtailed the room for automotive firms to engage in 'price wars'.
Lang Xuehong, Deputy Secretary-General of the China Automobile Dealers Association, commented that, despite the cessation of car replacement subsidies in certain areas, the Double Festival holiday (referring to the combined celebration of the Mid-Autumn Festival and National Day in China) has still managed to draw in a substantial number of customers. This period has seen a concentrated surge in demand for vehicles intended for travel purposes. When combined with the year-end sales drives initiated by dealers, a moderate rebound in monthly sales is anticipated.
Looking ahead to the fourth quarter, a notable 44.4% of dealers express optimism regarding the automotive market's prospects, forecasting a year-on-year sales growth ranging between 5% and 10%.