On September 4, the China Advertising Association issued a statement addressing concerns regarding the advertising and marketing strategies employed by automakers. The Association emphasized that automakers, dealers, and marketing agencies must uphold legal and ethical standards to ensure that all advertising and marketing activities are compliant and responsible. It urged that any behaviors that disregard these fundamental principles should be firmly rejected by both automakers and society at large.

The Association highlighted that the relentless pursuit of marketing in the realm of intelligent and connected vehicles is detrimental to all stakeholders. This trend not only fuels industry involution and disrupts market order but also fosters unfair competition, thereby jeopardizing the interests of honest manufacturers. Furthermore, such practices seriously compromise consumer safety and inflict irreparable damage on brands, including potential legal ramifications and the loss of public trust.

Therefore, the Association stressed the importance of collective action to curb the tide of excessive and irresponsible advertising and marketing communications in the automobile industry. It is time to apply the 'brake pedal' and steer towards more sustainable and ethical marketing practices.