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The first half of 2025 saw auto dealers confront significant hurdles, as new car sales continued to falter. Notably, the percentage of dealers reporting losses surged to 52.6%. Conversely, dealers representing independent new energy brands fared better, with 42.9% reporting profits. Survey insights indicate that merely 30.3% of dealers met their sales targets, while a staggering 74.4% grappled with price inversions, significantly intensifying financial pressures. Overall dealer satisfaction plummeted, and satisfaction levels with Original Equipment Manufacturers (OEMs) also declined. As dealers look ahead to the 2025 market, they generally anticipate modest growth or stability but with diminished confidence, marking a weakening compared to last year.
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