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According to Guojin Securities' analysis, the luxury vehicle market for traditional fuels emphasizes premium attributes, encompassing brand, design, and technology. However, in the new energy era, the competitive dynamics within the luxury segment have shifted. Technological attributes have diminished in importance, while brand and design have emerged as the cornerstone elements. Domestic products' penetration into the high-end market remains relatively resilient to price wars, with brand strength playing a decisive role in shaping the competitive landscape. Presently, the new energy luxury vehicle market is experiencing a confluence of incremental demand and domestic substitution, primarily focusing on two premium factors: brand and design.
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